If you maintain a variety of separate lists for your products (and you should), make sure you’re grabbing the first name. Emails are greatly enhanced when they start off messages with a customer’s name. But by capitalizing on the power of permission marketing, you can adapt this strategy easily. Writing general web copy with name utilization in mind isn’t usually possible.
So, isn’t it about time you start getting personal with your customers? However, there is one small problem with this finding … Research has shown that we will gladly pay more for personalization. No surprise then, that we become more engaged and even more trusting of a message in which our name appears.
Our names are intrinsically tied to our self-perception and make up a massive part of our identity. It’s about a piece of Yale research that reveals “You” to be the #1 power word out of a supposed 12.ĭespite the fact that the study likely never happened, I have some actual research that reveals the power of invoking the self.Īs it turns out, while people might like the word “you,” it is guaranteed that they love reading their own name much more.Īccording to research examining brain activation, few things light us up quite like seeing our own names in print or on the screen. There’s an often-cited study in the copywriting world.
#ANOTHER WORD FOR SAVING POWER HOW TO#
The persuading words list below (along with studies related to their power) will show you how to speak more persuasively to your audience. You might be surprised to learn that the most persuasive words in the English language are actually quite simple. Ready to check out top persuasive words and sentences? The 5 most persuasive words in the English language for copywriting Then you sprinkle in known persuasive words to keep your reader hooked. The more specific you can be, the more the reader will feel like you’ve written your content specifically for them. Making a sentence more compelling is all about adding persuasive language to otherwise vague sentences. You’ll actually combine them with your research about your prospects. That’s why these words don’t work if you just blindly start using them. Now, let’s get on with the show … How do you make a sentence more persuasive?īefore you can make a sentence more persuasive, you have to intimately know who you’re talking to in your content and copy. If you just start slapping them on every piece of content you create for no apparent reason, you’ll quickly see just how unpersuasive they can be. You can’t forget to use them in the contexts that make sense for your audience and your business. Warning: I can’t stress enough, though - just as in the application of writing headlines that work - you must understand why these words are persuasive. And these compelling words make just what you want your reader to do clear. Simple language is crystal-clear, as we’ve learned from Brian’s article How to Write like Hemingway. This speaks to just how damned efficient they are. You might be surprised to find that these “power words” don’t seem … well, all that powerful. “All words are equal, but some words are more equal than others.”Īnd there are certain power words that hold more sway over our decision-making process than others. In defining what I believe is a critical element of effective copywriting, I’ll make my case by amending the famous quote from Animal Farm: The toolbox of the writer is filled with words. When it comes to assembling persuasive words for copywriting, like any other construction job, you need to rely on your skills, experience, and toolbox.
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